The Palestine Herald, Palestine, Texas

Local News

November 16, 2012

Michelin, Bratz Tire Pros donate to Palestine YMCA

PALESTINE — The Michelin Soccer Program and Bratz Tire Pros of Palestine donated more than $1,150 in both funds and equipment to Palestine YMCA recently.

These funds will help provide scholarships, uniforms and other soccer essentials for the participating leagues.

“The Michelin Soccer Program is an incredible way to connect with families and young players,” Joe Brooks of Bratz Tire Pros said. “The look on the child’s face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program.”

The Michelin Soccer Program partners tire dealers with local youth soccer organizations, providing the dealers the opportunity to reach out to the community. The leagues in turn receive funds and equipment. The soccer leagues are sent certificates that can be redeemed at the dealer’s store for a free soccer ball during a 30-day promotional period, while supplies last. After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire sold during the program.

“Michelin really believes in youth and making sure they are safe and healthy,” said Don Byrd, vice president of Marketing for Michelin Americas Small Tires. “This program is the perfect partnership of all those elements. We look forward to continuing to grow and donate even more equipment and funds in 2013.”

To learn more about the Michelin Soccer Program, visit To find out more about Bratz Tire Pros, contact Brooks at 903-729-0121 at 508 N Elm St in Palestine or visit

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