The Palestine Herald, Palestine, Texas

April 10, 2014

Research project results to be present at Forest Trails Summit April 24

Staff Reports
Palestine Herald-Press

NACOGDOCHES — Feedback from the City of Palestine's joint marketing research project with the Tyler Convention & Visitors Bureau will be featured in a presentation during the Texas Forest Trail Region's 2014 Annual Summit on April 24 in Nacogdoches.

The City of Palestine and the Tyler Convention & Visitors Bureau recently participated in a destination marketing research project made available to Forest Trail Partner members and conducted by Stephen F. Austin State University Hospitality Administration students under the direction of Dr. Chay Runnels.

The study evaluated marketing materials, websites, social media, brochures and budgets for 12 Partner members. The presentations during the summit will include contemporary best practices for marketing communities, identifying missed opportunities, and tips to improve traffic to historic sites and attractions. The researchers utilized industry marketing standards and trends to offer each site important feedback on what they are doing well and how they might improve tourism to their community.

The 2014 summit, which includes partners and guests from its 35-county region, will be h eld from 9:30 a.m. to 3 p.m. on April 24, at the Nacogdoches County Courthouse Annex, 203 W. Main St. in Nacogdoches. Presentations will include contemporary best practices for marketing communities, identifying missed opportunities, and tips to improve traffic to historic sites and attractions. The event is sponsored by the Nacogdoches Convention & Visitors Bureau.

The highlight of the meeting will be the keynote presentation by Bob Phillips, journalist, storyteller and host of the popular television program “Texas Country Reporter.” On the show, Phillips travels the back roads of the Lone Star State to uncover the history, people and places that make Texas unique. His presentation will emphasize the importance of tourism in rural communities and how to tell your community’s story.

The summit will begin with a continental breakfast, hosted by Nacogdoches Main Street. Tickets are $35 for Forest Trail Partner members and $40 for non-members. Lunch is included in the price of the ticket and will be provided onsite.

The Forest Trail Summit is open to partner members, regional tourism professionals and anyone interested in supporting or promoting heritage preservation and tourism in east Texas.

To register online, visit www.texasforesttrail.com/summit2014/register by April 18. Space is limited.

After April 18, call or email for availability info@TexasForestTrail.com; (936) 560-3699.

The Texas Forest Trail Region promotes heritage preservation & tourism in east Texas.

Learn more about partner memberships and benefits online now: www.TexasForestTrail.com/partners

The Texas Forest Trail Region is a regional tourism initiative developed by the Texas Historical Commission that fosters regional economic development by promoting heritage tourism through the preservation of cultural and historic resources and regional partnerships. The Texas Forest Trail Region encompasses 35 counties in East Texas including Anderson, Angelina, Bowie, Camp, Cass, Cherokee, Franklin, Gregg, Hardin, Harrison, Henderson, Houston, Jasper, Jefferson, Marion, Montgomery, Morris, Nacogdoches, Newton, Orange, Panola, Polk, Red River, Rusk, Sabine, San Augustine, San Jacinto, Shelby, Smith, Titus, Trinity, Tyler, Upshur, Walker and Wood.

For more information about the Texas Forest Trail 2014 Summit contact Executive Director Marty Prince at 936/560-3699 or info@texasforesttrail.com. Learn more about partner memberships and benefits and resources online now: www.TexasForestTrail.com/partners.